Business development and marketing in a professional service firm is an integral part of feeding the pipeline.
Throughout my career, I have worked in the field, and have experience with all phases of the project lifecycle- from conception through completion. Over the years, I have gained experience of how professional construction services are bought and sold, and how they relate to the client’s development objectives.
This field experience has allowed me to excel in my current role as in business development and marketing. I am consistently conducting market research to identify markets and opportunities to give us the best opportunity to obtain work and positions strategically for future work. Check out this article to hear more: https://blog.plangrid.com/2019/04/interview-with-rachel-r-treanor-cpsm-director-of-business-development-and-marketing-crossland-construction-company/
The link between diversity and a company’s financial performance is nothing new. Specifically, as gender diversity tends to be a plus for profits, companies are taking notice. Women in architecture, engineering and construction (AEC) careers continue to be a source of competitive advantages and are key for growth. Therefore, companies should continue to discuss and implement best practices for creating equitable, diverse, and inclusive environments in the workplace. The more companies can support and build a dynamic culture; one that is balanced, and encourages and supports women to participate and thrive, the more diverse and therefore profitable a company can become. The construction industry is no different! I want to always align with companies where women occupy top roles in ownership, project management, estimating, accounting, marketing and business development. More about my involvement supporting such causes can be found here: https://www.aiakc.org/event/aia-kansas-city-equity-in-architecture-survey-report-release-pa%7Cjan-25-2018_at_1000pm_utc
As we examine the out with the old, in with the new mentality of the new year – why not gauge this philosophy on your own personal or professional identity, i.e. brand. Have you been contemplating a change, been inspired by something you have seen or heard, under new leadership or targeting a new market type? These are all indicators that a brand refresh/rebranding event could suit you.
Proper use of high-impact color, design, messaging and imaging can convey relevant information to prospective clients, investors, employees, teaming partners, and references. But don’t just change for the sake of change -work with a professional to see if the circumstances are right, and to ensure that your current identity blends with the new. The image shown in this blog is a variation of a rebranding event in which a new corporate logo, subsequent color pallet, tagline, messaging, and in turn website and other marketing collateral were developed.
Horizontal, vertical, and block variations of the logo/tagline were created so the client could visualize its use on a variety of media including; printed materials, signage, digital advertising, letterhead, text-intensive marketing collateral, and print and digital internal communications (including email signatures.)
The inspiration here came from interviews with the client on the state of their current business, and in turn what they are working to become. Care and attention were taken to incorporate the company’s core values, mission and vision into the new logo and tagline. A vibrant pallet was selected to inspire based on earth tones of fall leaves, gold of ripe wheat & colors of spring blooming. More images on this rebrand are available upon request. Message me at firstname.lastname@example.org for more information on how to get the most bang for your marketing buck- and if a brand refresh or overall rebranding strategy is right for you.
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