As we examine the out with the old, in with the new mentality of the new year – why not gauge this philosophy on your own personal or professional identity, i.e. brand. Have you been contemplating a change, been inspired by something you have seen or heard, under new leadership or targeting a new market type? These are all indicators that a brand refresh/rebranding event could suit you.
Proper use of high-impact color, design, messaging and imaging can convey relevant information to prospective clients, investors, employees, teaming partners, and references. But don’t just change for the sake of change -work with a professional to see if the circumstances are right, and to ensure that your current identity blends with the new. The image shown in this blog is a variation of a rebranding event in which a new corporate logo, subsequent color pallet, tagline, messaging, and in turn website and other marketing collateral were developed.
Horizontal, vertical, and block variations of the logo/tagline were created so the client could visualize its use on a variety of media including; printed materials, signage, digital advertising, letterhead, text-intensive marketing collateral, and print and digital internal communications (including email signatures.)
The inspiration here came from interviews with the client on the state of their current business, and in turn what they are working to become. Care and attention were taken to incorporate the company’s core values, mission and vision into the new logo and tagline. A vibrant pallet was selected to inspire based on earth tones of fall leaves, gold of ripe wheat & colors of spring blooming. More images on this rebrand are available upon request. Message me at firstname.lastname@example.org for more information on how to get the most bang for your marketing buck- and if a brand refresh or overall rebranding strategy is right for you.